Below, I wanted to dive a little deeper into individual film trailers, displaying their average Hues and Values, their individual spectra, and the distributions of reds, greens, and blues. It’s also worth noting that of this graphic is just a histogram, which is a common chart in statistics to measure probabilities, but usually has more function than form. This chart makes it visually clear that the oranges and blues truly dominate movie trailers, and which shades exactly are represented. I’ve weighted each pixel by the length of the trailer (so longer trailers aren’t overrepresented), and by the value and saturation (because even if the Hue is red, if the value is so low that it’s nearly black, then we don’t perceive much red being there), and so each bar below represents the prevalence of that bar’s color. If you’re new to those terms, the chart below should make it clear enough: Hue is the color, Value is the distance from black, (and saturation, not shown, is the color intensity).Īfter sampling, I created the chart below to represent the distribution of those colors, so we could truly see how often they appear. So I’ve downloaded all the trailers available on, 312 in total – not a complete set, but the selection looks random enough – and I’ve sampled across all the frames of these trailers to extract their Hue, Saturation, and Value. Although I’d like to eventually apply this to films themselves, I used trailers because 1) They’re our first window into what a movie will look like, and 2) they’re easy to get (legally). Some people have commented and researched how often those colors appear in movies and movie posters, and so I wanted to take it to the next step and look at the colors used in film trailers. But just how prevalent are the oranges and blues? Anyone who watches enough film becomes quickly used to Hollywood’s taste for oranges and blues, and it’s no question that these represent the default palette of the industry so I made those the default of BoxOfficeQuant as well. Guardians 3 has some of the best word-of-mouth of any recent MCU movie recently, however, which Disney hopes will propel its second week stronger than other recent Marvel movies.When I launched this site over two years ago, one of my first decisions was to pick a color scheme – it didn’t take long. The worst offender of these was Quantumania, which ended its theatrical run at just $475 million. Since Spider-Man: No Way Home in late 2021, Marvel hasn’t managed to have another release cross the $1 billion threshold. Though the openings of these last two Marvel movies have struggled, it’s repeat viewing that Disney hasn’t been able to capture recently. 2023 continues to be off to a rough (at least by its own standards) start for Marvel, but at least Guardians 3 outperformed Ant-Man and the Wasp: Quantumania, which only reached $106 million. Meanwhile, other recent movies like last year’s Doctor Strange in the Multiverse of Madness topped even the earlier Guardians film with an opening weekend of $186 million. 2, which was released in 2017, earned $146 million, putting it far in front of its own sequel. The Marvel Cinematic Universe’s latest update earned $118 million at the box office in its opening weekend, which brings it in slightly ahead of other recent entries to the franchise, but still a far cry from the totals Marvel might have been aiming for. 3’s first weekend has come to a close, but the movie didn’t exactly set records at the box office.
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